PGR News from the Pacific

Posted 1:24 PM by Tevita

Sagrex to market banana fries to fast-food chains

From : Sun Star, Davao

By Joy Romares-Sevilla

THE Sagrex Foods Corp., the only company based in Mindanao that produces frozen cardava banana, said the company will introduce frozen banana fries to fast-food chains in the international market.

Ferdinand Marañon, Sagrex chair, told Sun.Star Davao his company is targeting food chains outside the Philippines for banana fries, which can be considered as a snack food like potato fries.

"Gradually, maybe we can also introduce the product to fast-food chains here, but all of our products kasi are mainly produced to be marketed abroad," Marañon said, adding that Sagrex is into introductory shipment of its products, such as frozen ripe cardava banana, frozen turon (ripe banana glazed with sugar), and frozen banana fries to various supermarkets in the USA, Kingdom of Saudi Arabia, and Korea.

Marañon said Sagrex has a distributor in these countries. In fact, they are now distributing their products to Asian-Filipino supermarkets in the US.

"There are more than 1,000 Asian Filipino supermarkets in the US," he said.

Marañon said they are also planning to expand to other foreign markets where there are Filipinos.

"Filipinos are our initial target. There is no more resistance from them to buy our products," Marañon said.

Marañon was among the 14 businessmen who went to Saudi Arabia last year for a trade mission, which was spearheaded by the Department of Trade and Industry (DTI).

He said his products are very saleable to many Filipinos in the area considering that Saudi has 1.4 million Filipinos.

Sagrex is now in its advocacy of planting more cardava banana to idle lands.

Marañon earlier admitted that cardava banana has a huge demand in the world market, saying that it is going to be the country's next gold mine.



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DIVA-GIS	Wednesday, October 22, 2008 Posted 1:24 PM by Tevita Sagrex to market banana fries to fast-food chains From : Sun Star, Davao By Joy Romares-Sevilla THE Sagrex Foods Corp., the only company based in Mindanao that produces frozen cardava banana, said the company will introduce frozen banana fries to fast-food chains in the international market. Ferdinand Marañon, Sagrex chair, told Sun.Star Davao his company is targeting food chains outside the Philippines for banana fries, which can be considered as a snack food like potato fries. "Gradually, maybe we can also introduce the product to fast-food chains here, but all of our products kasi are mainly produced to be marketed abroad," Marañon said, adding that Sagrex is into introductory shipment of its products, such as frozen ripe cardava banana, frozen turon (ripe banana glazed with sugar), and frozen banana fries to various supermarkets in the USA, Kingdom of Saudi Arabia, and Korea. Marañon said Sagrex has a distributor in these countries. In fact, they are now distributing their products to Asian-Filipino supermarkets in the US. "There are more than 1,000 Asian Filipino supermarkets in the US," he said. Marañon said they are also planning to expand to other foreign markets where there are Filipinos. "Filipinos are our initial target. There is no more resistance from them to buy our products," Marañon said. Marañon was among the 14 businessmen who went to Saudi Arabia last year for a trade mission, which was spearheaded by the Department of Trade and Industry (DTI). He said his products are very saleable to many Filipinos in the area considering that Saudi has 1.4 million Filipinos. Sagrex is now in its advocacy of planting more cardava banana to idle lands. Marañon earlier admitted that cardava banana has a huge demand in the world market, saying that it is going to be the country's next gold mine. * Comments: Post a Comment	Archive October 2002 November 2002 December 2002 January 2003 February 2003 March 2003 April 2003 May 2003 June 2003 July 2003 August 2003 September 2003 October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 January 2010 RSS Feed Alternative feed Contact Tevita Something new: Agrobiodiversity Weblog: For discussions of conservation and sustainable use of the genetic resources of crops, livestock and their wild relatives. 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